“Lygeia’s reputation and insightful industry analysis were critical ingredients in positioning Amida to win and carry out a six figure contract with a leading healthcare IT company. Based on her work I invited her to join Amida as an advisor.” — Peter L. Levin, CEO, Amida
“Lygeia presents a unique perspective on the market of healthcare in the US. She looks at the industry not as merely treating patients, but rather helping to ensure the best healthcare possible by creating and marketing compelling tools, apps and services that consumers want to engage with.” — Mark Kapczynski, former VP of Strategy and Corporate Development, Experian
“Lygeia is a strategic and creative problem-solver with a passion for impact–she truly understands what it takes to create cross-sector collaborations.” — Abdul Shaik, PhD, Consulting Director at PwC, Specializing in Population Health and Innovation
“Lygeia saw the future, from the patient’s point of view. She has a rare knack for sensing what matters. It’s a privilege to know her. — Cancer Survivor “e-Patient Dave,” International keynote speaker and noted activist for healthcare transformation.
Strategic positioning and the underlying analysis are the bedrock of success, whether it’s developing a new line of business or shaping sound policies. I offer:
- Fine tuning and articulation of your company or organization’s unique strengths and value proposition
- Analysis of industry and policy trends shaping your environment
- Targeted market research based on interviews with industry leaders
- Identification of specific high value clients or partners for you
Thought Leadership in Consumer eHealth
I am the lead author on a seminal Health Affairs article on patient engagement co-authored with several of my former federal colleagues: “A National Action Plan to Support Consumer Engagement Via E-Health.” The article, which lays out a nationwide strategy for engaging consumers, was featured in a special issue on the New Era of Patient Engagement in 2013.
Fundamental Business Strategies
As a Research Associate at Harvard Business School, I travelled domestically and internationally to develop case studies on topics ranging from information technology and federal regulation to international investment and manufacturing. My case studies were (and some still are) used in the curriculum of the Harvard MBA program and sold to other schools. They inform my thinking when I help startups and more established companies make strategic business decisions in healthcare today.
Steering Stakeholders Toward a Common Goal
At the Markle Foundation I helped to establish the Connecting for Health Initiative, which brought a wildly diverse set of healthcare leaders together about 15 years ago to forge a path toward the adoption of health information technology. I authored key parts of the Markle Common Framework, a set of policy and technology strategies and guidelines the group developed to help medical professionals and consumers share personal health information while protecting privacy.
- Refinement of a product, service or related initiative, including improving its content, design, and business model to appeal to diverse or targeted consumer audiences
- Bringing in particular types of consumers, patients, or others with specialized expertise to help you shape your work in a hands-on way
- Writing a report, developing a pilot, drafting a survey… you tell me what you need, and we can achieve it together
Building Tools for Health Consumers & Tech Developers
At the Office of the National Coordinator for Health IT (ONC) my team and I expanded the Blue Button Initiative, a public-private partnership originally started by the VA and the White House, to include more than 500 organizations that are sharing health data with consumers and encouraging them to be more active participants in their own health. To bolster these efforts, with extensive community input we developed a set of recommended technical standards for developers and a collection of outreach materials for advocacy organizations and other stakeholders. One of the tools we developed is the Blue Button Connector, which helps consumers to find and use their health information, and supports developers in building tools that integrate data from providers, health plans, pharmacies, and other sources.
Developing Games for Learning
At MaMaMedia.com, one of the first online companies to help kids learn through play, I developed games and other content for children and adults, and worked to ground the site in the learning theories of Computer Scientist and Artificial Intelligence Pioneer Seymour Paper, with whom I studied at the MIT Media Lab. Hands on experience as a producer, working closely with designers and coders, helps me to better work with a variety of product development teams.
Building a Business Brick by Brick
One of my first consulting clients was the LEGO Group, which I helped to develop the core products for its franchise, LEGO Serious Play, which helps businesses shape their own corporate strategies through facilitated workshops using LEGO bricks. The company now operates in 22 countries. I helped them to develop and refine a workbook, collection of LEGO materials, and process facilitators use to lead participants through problem-solving exercises related to business strategy.
I can help you engage thought leader and consumer audiences by positioning your organization as a leader in consumer-centric thinking and articulating the benefits of what you offer. I can help you do so through:
- Writing articles and blog posts
- Developing podcasts
- Scripting and overseeing the production of videos/animations
Explaining the Value of Digital Health
At the Office of the National Coordinator for Health IT (ONC) I led development of an award-winning animated video to help the public understand the benefits of digitizing healthcare information. My team was lucky to benefit from the input of a fabulous group of outside advisors including patient advocates and communications experts.
Blue Button: Urging Consumers to Get their Own Health Records
In 2014 the Office of the National Coordinator for Health IT (ONC) launched a national “Blue Button” campaign to increase awareness among the public about the power of having electronic access to vital health information at their fingertips, and to help people find out what information is already available to them electronically. My team and I developed and distributed a series of public service announcements and other materials informed by input from consumer focus groups and a nationwide survey.
Putting Patient Engagement on the Map
It can be difficult to change public opinions if you don’t start changing attitudes among business and political leaders, too. Starting in 2011, when patient engagement was still a somewhat foreign concept for many, my team at ONC and I established the Annual Consumer Health IT Summit, hosted at the Department of Health and Human Services. The Summit is an opportunity to bring together leaders such as the Secretary of Health, the Surgeon General, and leaders of many Fortune 500 companies and powerful consumer groups to underscore the importance of an progress in empowering consumers via technology.